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SOS! Shiny Object Syndrome

written by paul bush posted on March 29, 2024

Let’s talk about something we’ve all experienced at some point: Shiny Object Syndrome. You know, that irresistible urge to splurge on the latest and greatest gadgets, even if we don’t really need them?

Sure, it’s exciting to drool over that supercharged PC or adding every software option with AI. Who doesn’t want a touch screen or multiple options on a backlit keyboard? But here’s the thing: all that glitters isn’t gold, especially when it comes to technology.

Will the Shiny New Tech provide a hard ROI in 6 months? What are the soft ROI points for your team? If the only benefit is an ego boost, maybe consider spending that money elsewhere.

The bottom line? Technology should work for us, not the other way around. It’s easy to get caught up in the hype and think that buying the latest gadgets will magically make us more productive or efficient. But if it doesn’t align with our needs and goals, it’s just a shiny distraction.

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