Knowing When to Use AI: The Power of Quantity 

AI is everywhere right now—generating headlines, writing code, and answering your late-night questions about whether strawberry has more R’s than it should. But for all the hype, using AI effectively isn’t just about knowing what it can do. It’s about knowing when and where to actually trust it. 

In this blog series, we’ll explore real-world use cases where AI shines, where it struggles, and what kind of wisdom it takes to navigate the space in between. Because using AI well isn’t just a technical skill—it’s a strategic one. 

Let’s Start with a Strength: Quantity Over Quality (at First) 

One of the clearest wins for AI? Tasks where volume matters. 

If you’re brainstorming, generating content, naming products, drafting ideas, or iterating on something creative—AI can be your superpowered idea generator. Why? Because unlike humans, it doesn’t get tired after five tries. It can give you 50 ideas without a coffee break. 

Even better: many of those ideas will be surprisingly original, and at the very least, they’ll help you get unstuck. That “blank page” feeling? AI can fill it in a heartbeat. You can always refine later. 

But Quantity Isn’t Everything 

AI can generate a lot—but it doesn’t mean everything it produces is good. Or accurate. Or even useful. 

This is where human expertise comes in. You still need to choose the good ideas, refine the weird ones, and toss the rest. Think of AI like a brainstorming partner who never runs out of steam—but needs you to curate the results. 

A Smart Use Case 

You’re planning a new marketing campaign and need 30 catchy subject lines. Rather than spending your whole afternoon in a headline rut, you ask AI for options. You skim the list, laugh at a few, circle a few standouts, and rewrite two that inspire something better. That’s a win. You used AI to accelerate the boring part—so you can focus on the clever part. 

Next week, we’ll talk about how AI can be a great tool if you already know your stuff. Because sometimes the smartest way to use AI… is as a second brain that needs your first one.